2025 IALA's Annual Conference & Tradeshow
You are invited to join us for educational sessions about the assisted living industry and our tradeshow showcasing industry partners. This event is also a great opportunity to network with Iowa assisted living leaders. The event welcomes administrators, nurses, life enrichment staff, environmental service staff, culinary staff, direct care givers, supportive services professionals, and anyone interested in learning more about assisted living in Iowa.
Networking Social Event

We are delighted to invite you to our networking social event on October 22nd in the hallway outside the conference room following the last session for the day. The social will include a variety of activities designed to facilitate connections and foster collaboration. During the social, you’ll have the opportunity to meet and network with industry professionals like yourself.
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We hope you will attend and enjoy this opportunity.
Schedule of Events
8:30 -9:00 Registration/Continental Breakfast
9:00 - 9:15 IALA President Welcome
9:15 - 10:15 Keynote: James Balda -Argentum President & CEO
10:15 - 10:30 Break
10:30 - 11:30 Kayle Neegaard - Difficult Families
11:30 - 12:00 Vendor Introductions
12:00 - 1:30 Lunch With Vendors
1:30 - 2:30 Kayle Neegaard - Nurse Training "Misfit to Right Fit"
2:30 - 3:00 Break
3:00 - 4:00 Lucinda Purnell -Self-care by Paychex
3:00 - 4:00 Marketing : Meg Harper/ Dani Merlino
4:30 - 6:00 Networking Reception
8:30 -9:00 Registration/Continental Breakfast
9:00 - 11:00 Cody Byrns: Motivational Speaker
11:00 -11:15 Break
11:15 - 12:15 Andrea Hoyt - Medical Cannabis
12:15 - 1:00 Lunch / Anne Schlepphorst : IBON Change
1:00 - 2:15 Catie Campbell - DIAL Updates, Trends, Service Plans and Policy & Procedures
2:15 - 2:30 Break
2:30 - 3:30 Amy Fratzke -Fire Safety
2:30 - 3:30 Activities Round Table - Mindy Shaffer, Jan Jacobsen, and Michael Guinane
3:30 - 3:45 IALA Awards
Thank you for Attending! Safe Travels Home
Speakers

James Balda
Argentum

Meg Harper
AgeWell Solvere Living

Andrea Hoyt
Medical Cannabis

Mindy Shaffer
Hansen House Harlan

Anne Schlepphorst
Iowa Board of Nursing

Kayle Neegaard
Jaybird Senior Living

Dani Merlino
Better Living Management
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Catie Campbell
DIAL

Jan Jacobsen
Friendly Horizons

Lucinda Purnell
Paychex

Cody Byrns
Motivational Speaker

Amy Fratzke
Fire Safety Bureau

Michael Guinane
Emery Place
Hotel Reservation Information
The conference is being held at the West Des Moines Marriott.
Special Hotel Rate: $154.00 available
For room reservations click WDM Marriott Reservations
Book your room by September 30, 2025 to take advantage of the special rate